Are the launch of high street lingerie collections a threat to the branded market?
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The Swedish supermodel and designer of lingerie brand Very Victoria Silvstedt talks about boots, hosting Wheel of Fortune in France, and introducing a tax-free year.
What achievement are you most
What’s your trademark style?
Very current – the hottest new dresses, jackets and shoes. I love to shop!
Favourite item?
Jeans, my short, black Gucci leather jacket, and high Manolo Blahnik shoes.
Who do you most admire in the industry?
Kate Moss, as she can wear anything and it looks trendy.
What are your favourite lingerie shopping haunts?
Victoria’s Secret, Agent Provocateur, and of course anywhere that sells VVS.
What fashion item from the past would you like to experience a comeback? Luckily, my favourites from the past such as high boots and leopard-print coats are all back now.
Best advice ever given?
To be more selective with the kind of jobs I choose to do, as it’s not all about the money, and to avoid reality shows.
Biggest risk ever taken?
Starting my own company VVS. It was very new to me, but with the help of my designer Amber Bishop, I was able to learn a lot, fast.
What drives you? My strong ambition and will to succeed.
The Swedish supermodel and designer of lingerie brand
Very Victoria Silvstedt talks about boots, hosting Wheel of Fortune in France, and introducing a tax-free year.
What achievement are you most proud of?
Personally that I’m positive and ambitious, and professionally, featuring on the cover of Swedish Elle magazine, hosting Wheel of Fortune in France and Italian TV show
Fenomini, and starring in the Italian film Un Maresciallo in Gondola (2002).
Best/worst thing about what you do?
The best thing is that I get to meet so many interesting people and celebrities, travel to amazing places and am invited to a lot of fabulous parties. The worst thing is that
sometimes you have no privacy at all, and that can be frustrating.
What couldn’t you live without?
My husband, Chris WraggeThe best thing is that I get to meet so many interesting people and celebrities, travel to amazing places and am invited to a lot of fabulous parties.
Who/what keeps you sane?
My family, with whom I’m very close.
Best childhood memory?
Getting my own poney at the age of 12.
What do you do to relax?
I stay at home and watch TV with my hubby while eating pizza and drinking beer, or go to the gym or have a massage or hang out with my girlfriends.
What makes you cry?
News reports about child abuse and animal torture





