Are the launch of high street lingerie collections a threat to the branded market?
- Fitting school
In the competitive world of lingerie, offering consumers a professional bra-fitting service
inspires a feel-good factor,engenders loyalty and helps boost sales. ZABIAN SOUTHWOOD
attended Eveden’s one-day Fitting School in London to find out how the larger-size specialist works with retailers for their mutual benefit.File: Fitting school (866k) - The euro trap
The strength of the euro is putting independent retailers under increased pressure. ISABELLA GALUSCHKA gets the lowdown from retailers and financial experts.
File: Euro trap (250k) - Retail conference
Lingerie Buyer editor ZABIAN SOUTHWOOD and ISABELLA GALUSCHKA, editor of sister title
WWB, recently invited a handful of lingerie and womenswear retailers to discuss the
burning issues of independent retailing and the importance of upping your game in
the current climate.File: Retail conference (1782k) - Directional
The latest news and views from the designer and directional brands.
File: Directional (655k)




