(October 2008)
Hosiery Shoot, Falke Interview, Marketing Report, Testing Support Tights, Maternitywear, Store Snoop and Setting Up Online
Are the launch of high street lingerie collections a threat to the branded market?
Lingerie Buyer was first published in 1992, and is now well established as the leading publication for the intimate apparel industry.
Published 8 times a year, each issue gives a complete overview of the industry with in-depth coverage of the latest news, as well as extensive fashion pages including the latest trends and products.
Below are a few articles taken from our most recent issue.
The latest news and views from the designer and directional brands.
Lingerie Buyer editor ZABIAN SOUTHWOOD and ISABELLA GALUSCHKA, editor of sister title
WWB, recently invited a handful of lingerie and womenswear retailers to discuss the
burning issues of independent retailing and the importance of upping your game in
the current climate.
The strength of the euro is putting independent retailers under increased pressure. ISABELLA GALUSCHKA gets the lowdown from retailers and financial experts.
In the competitive world of lingerie, offering consumers a professional bra-fitting service
inspires a feel-good factor,engenders loyalty and helps boost sales. ZABIAN SOUTHWOOD
attended Eveden’s one-day Fitting School in London to find out how the larger-size specialist works with retailers for their mutual benefit.
